Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies
Product DescriptionWeb 2. 0 has taken on buzzword status. It’s now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2. 0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today’s coolest Web applications possible. Many Web 2. 0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can tak. . . More >>
Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies
Image taken on 2009-01-11 01:29:43 by jaycameron.
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Tags: Beyond, business, Models, Online, Technologies, Trends, Understanding
December 13th, 2009 at 4:11 pm
This book is well written and useful for techies, marketers and common folk wanting to understand the 2. 0 phenomenon. It also adds to an understanding of how our new president and his team used and will use the Internet to establish and maintain citizen connections.
Rating: 5 / 5
December 13th, 2009 at 6:10 pm
great intermediate level instructional guide on how to maximize profits through social media, how to create ‘sticky’ clients, and how to develop new relationships through social networking. A lot of ‘history’ of the web and how it’s evolved. . . most of that I skipped over, but you may like to read it.
Rating: 4 / 5
December 13th, 2009 at 6:12 pm
Gotta say, the book is wonderful. Fun, informative and an easy read. As a “seasoned” digital marketer, Tom’s book was a fantastic reminder on topics I had forgotten as well as an abundance of information on ideas I had never thought of.
Clear, concise and timely. Anyone who runs a website or has an online marketing role should buy this book.
Great work, Tom!
Rating: 5 / 5
December 13th, 2009 at 8:45 pm
Mr. Funk gives a comprehensive overview of the web with up to date information and a socio-historical context. It’s rare to find a book of this sort that is both useful, technically sound, and fun to read. Highly recommended.
Rating: 5 / 5
December 13th, 2009 at 11:27 pm
I am a nontechnical reader, and I enjoyed this book for its very accessible and clear writing, for explaining what Web 2. 0 is about, and for its many practical suggestions for using Web 2. 0 in business.
Rating: 5 / 5