Are Women Better At Business?

7 Proven Reasons Why Women Are Better Business Owners and Managers
By Jean L. Serio

Regardless of what you’ve thought, read or learned, women’s businesses are more likely to be successful. In fact, the U.S. SBA and the Women’s Center for Business Research and a variety of lenders agree this is true.

There’s dozens of great reasons women make better business owners and managers. And tons of current statistics to prove it. But womens real success can’t be measured simply using statistics. They are so much more than that.

Here’s 7 excellent reasons why they’re so successful. And food for thought if you’re a woman thinking about starting a business but worried about taking that first step forward. Or a man thinking about asking a woman to be your biz partner.

7 Proven Reasons Women Are Better Business Owners and Managers:

• Before taking the plunge, they do their due diligence.

  Whether it’s a new business, product or marketing plan, they take the time to investigate and get all the facts and figures first. And they don’t cut corners. Serious fact and figure gathering gives them a clear picture. Eliminates fuzzy details. Allows her to make better decisions.

  The U.S. SBA says “U.S. women have far less business failures than men”. Plus “The longevity of their businesses surpasses that of men’s”. This is partly because of due diligence.

• Questions are a girl’s best friend.

  Like it or not, a women business owner, manager or partner, will ask as many questions as it takes to get to the bottom of things. Questions help her zero in on puzzling or hazy info. To clear it up before involving herself and her business. This helps make her an investor or lender’s dream.

• Her input is an important part of the sales process.

  In the sales industry, it’s always been considered bad form to inject your opinion or input into the process. Women biz owners don’t buy that. Whether it’s her own products and services, or those she represents, she always includes her own input along with pertinent benefits and facts. Women know customers and biz partners need more than just “the facts” to make a good decision. Turns out they do.

• They’re better listeners.

  A woman understands wanting to have needs met. So she’ll listen carefully when someone tells her theirs. And while she may ask customers her questions first, she’ll listen carefully to the answers. Allowing her to quickly zero in and provide the products or services a customer actually needs and wants.

• It’s not easy to sway a woman in business.

  They can generally spot a lie, or the makings of one, quickly. Because they can, it’s easier to unmask a slick story and get the actual facts. This helps her steer clear of potentially problematic partners, employees or biz deals. Giving her choices a greater opportunity for success and less reasons to fail.

• Relationships form the backbone of their businesses.

  One of a woman’s greatest strengths is her ability to develop relationships. This holds them in good stead when it comes to business partners, employees and customers, for example. Since it helps create lasting loyalty, it’s the #1 way they develop businesses which succeed and profit.

• Compassion and Empathy

You may question your manager, business partner, or a local woman biz owner’s compassion for people and animals, believing too much of it’s a bad thing. Yet her compassion is one of the reasons she’s so successful. Customers love the fact she’s able to quickly pick up on their problems and empathize. Because she understands them, it means she’s more likely to come up with the best possible resolution to their biz needs or problems.

Jean L. Serio Are you one of the 1.2 million women tired of working the 9-5 grind, sick of worrying about making ends meet? As you know, starting up your own business still remains one of the best strategies for providing you financial freedom. Visit us and discover how the Tips, Techniques, Strategies and Best Practices which brought our Women’s Experts Outrageous Success - Can Fast-Track You to Success Easily and Safely! To insure you receive all the details FREE, and learn how you can network with, and harness the power of other successful women, plus receive hundreds of must-have resources to start your own successful business, first sign up for your Free Newsletter “Women Start Up a Business”. “Join. Learn. And Network with Experts”. http://www.womensmarketingandbusinessnetwork.com

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