First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing
First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing
- ISBN13: 9781598582918
- Condition: USED – VERY GOOD
- Notes:
“First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book.” Manny Fernandez, Chairman Emeritus, Gartner Inc. Innovative Marketing and Sales Strategies for Niche Markets Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? . What viral marketing methods are most successful? . What direct mail marketing tactics create the most new leads? .
Rating: 
(out of 48 reviews)
List Price: $ 19.95
Price: $ 17.95
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Tags: About, Best, Different, Entrepreneur, Every, First, Know, Marketing, Needs, Niche
May 18th, 2010 at 10:27 pm
Review by Elizabeth Levy for First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing
Rating:
Reading this book becomes addictive. Like small chocolates or fresh, hand-picked berries, there is something satisfying in every bite. Each one of the 106 concise, funny, insightful chapters begins with a relevant quote from some famous poet, philosopher, comedian or author, follows with a meaty discussion of the do’s and don’ts of the subject, and ends with a list of action items or next steps. There’s no fluff in this book whatsoever; it is straight to the point, and filled with the kind of guidance only a seasoned executive could have acquired. I highly recommend it.
May 18th, 2010 at 10:51 pm
Review by Andrew Sundstrom for First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing
Rating:
Watch Video Here: http://www.amazon.com/review/R1QG89VIR5MRN2 Why I like John and his book “First, Best, or Different”
May 18th, 2010 at 11:41 pm
Review by Nancy A. Merlino for First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing
Rating:
I had great success using this book for teaching university level marketing. The use of real world examples connects with the students. Student feedback was very positive. The book is fun to read.
Prof. Nancy Merlino
Food Marketing and Agribusiness Department, Program Director
Western Collegiate Food Marketing Competition, Chair
California State Polytechnic University, Pomona
May 19th, 2010 at 12:34 am
Review by Soccer Fan for First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing
Rating:
First,Best, or Different is a great read and resource for business professionals for all size companies. Bite Size, easy to digest chapters and thoughts make this Book an easy to use Tool. This book is a tremendous value-add to the portfolios of not only first-time entrepenuers but those sales and marketing professionals who want to achieve differentation for their products as entreprenuers within established companies.
Read, Enjoy, and Apply the real world examples.
Dennis Lyftogt, Sales, Consulting, & Marketing Veteran
May 19th, 2010 at 1:26 am
Review by Barbara J. Samara for First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing
Rating:
John flushes out the cobwebs from stodgey, corporate business paradigms (like the “4 P’s of Marketing”) by using 21st century strategies that entreprenuers can use, particularly the “4 C’s of marketing.”
October 11th, 2010 at 5:29 pm
being an entrepreneur can give you a good deal of money, :~.
December 13th, 2010 at 7:05 pm
being an entrepreneur opened up lots of business leads on my line of work, i like to make money both online and offline ~-,