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Boulder, Colorado (PRWEB) August 05, 2011
Today BlogFrog is announcing a 300 percent growth in revenue since January 2011. The company?s hockey stick growth can be attributed to the rapid adoption of BlogFrog?s social media marketing technology by name brands such as Kenmore, Procter & Gamble, Hallmark and Subway.
To date, BlogFrog has conducted more than a dozen brand marketing campaigns for which it has hired hundreds of women and mom bloggers with 10,000 to 500,000 readers (chosen from a network of 65,000 bloggers). In July alone, BlogFrog delivered paychecks to over 400 bloggers, who actively participated in BlogFrog sponsored brand campaigns by writing blog posts, hosting conversations, and leading the charge on sponsored communities. Given the success of brand campaigns to date, BlogFrog Co-Founder and CEO, Rustin Banks, expects the number of paid bloggers in its network to quadruple over the next five months.
?We are on track to surpass a multi-million dollar run rate by the end of the year,? said Banks. ?Our growth is a testament to the problem we?re solving that exists between brands and bloggers. Successful blogger campaigns are the most effective means of social media engagement but they are also the hardest to execute. BlogFrog removes that barrier with our technology and relationships.?
BlogFrog powers online communities for brands like Random House, Horizon Organics and Ebates. BlogFrog Branded Communities are led by top women and mom bloggers who host daily interaction via blog posts, live online chats, giveaways, Twitter parties and more.
BlogFrog also powers short burst social media campaigns, called Sponsored Conversations, for brands like Kenmore, Redbox, Intuit, Shutterfly, Hearst, and Procter & Gamble. The average BlogFrog Sponsored Conversation campaign lasts two months, reaches 3.5 million women, generates over 5,000 replies and over three (3) million social media impressions across blogs, Facebook, and Twitter.
BlogFrog?s brand programs are built on proprietary technology, developed by BlogFrog team of engineers, to swiftly recruit and manage hundreds of bloggers across several brand campaigns at one time. This has allowed BlogFrog to effectively scale and meet the marketing needs of top brands. Over the next three months BlogFrog?s engineering team will develop the next generation of its social media marketing technology platform. Marketers can expect to have another powerful offering in their toolbox by November 2011.
About BlogFrog
BlogFrog is an instant community platform used by bloggers to enable readers to interact with each other, engage in like-minded discussions, and share rich media content like photos and videos. BlogFrog powers thousands of niche communities that are interconnected via the company?s distributed community platform, which allows anyone to create, find and join a community. The company extends this engagement to brand marketers to enable relationship and trust-building with women and mom consumers. BlogFrog is a private company headquartered in beautiful Boulder, Colo. For more information, please visit the website: http://theblogfrog.com or follow along via Twitter @theblogfrog.
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