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Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of “Franchising & Licensing” covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the late

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Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy

• ISBN13: 9780814472224
• Condition: USED – VERY GOOD
• Notes:

For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as: * creating market-responsive sales, marketing, and globalization strategie

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RestaurantNews.com Resources Since 2001. Our Restaurant Franchise Guide Provides Contact Details For Over 240 Companies With Restaurant Franchise Opportunities. Our Restaurant Career Guide Provides Contact Details For 300 Hiring Restaurant Companies.
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