Small Business Ideas

Handbook Of Niche Marketing: Principles And Practice (Haworth Series in Segmented, Targeted, and Customized Market)

Get closer to “tailor made” marketing!

Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of

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Niche Envy: Marketing Discrimination in the Digital Age

We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that we’ve paid for this special status by turning over personal information to a company’s database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more

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Price: $ 8.89

Related Niche Marketing Products

Product DescriptionGet near you? TaylorMade? Trade! It is important to find a company to fierce competition and ever-changing needs of customers and attract new, creative ways to retain customers. Handbook of niche marketing: principles and practice a long time, since the recent one by presenting a key and influential articles in the book, look at this niche marketing research, lack of information have been met. This unique training resources theory, to reveal the strategy. . . Details “”

Handbook Of Niche Marketing: Principles And Practice

Image taken on 2007-08-17 13:50:39 by blacktar.

Product DescriptionWidely NFL quarterback, was considered the best of all time, to embody the level of personal integrity out of the field in both expertise and Joe Montana. But associated with him closest to the word “winner” is not, it is “leader.” Since his retirement, 10 years ago, he managed a nationwide company that is popular motivational speaker For the 20,000 requests for public speaking as a high capacity. Now his message to colleagues. . . Details “”

The Winning Spirit: 16 Timeless Principles That Drive Performance Excellence

Image taken on 2009-03-05 22:22:29 by CR Artist.